At the first glance, these just rectangular shaped bags fastened with the zip. The best position to hold it is under one arm. Popularity of A4 is such that even the world’s top footballer Cristiano Ronaldo loves them. These oversized clutches have become the bag of choice even at the most prestigious Milan fashion shows.
Prevalent even in the corporate world, these women designer bags are more likely to be called the “document holders.” They are available in A4 sized receptacles have successfully replaced the bulky bags. The editor of the Grazia, the fashion magazine, Jane Bruton had noticed the trend where redundant handled bags were styled as clutches. Even she stopped using the handles.
Founding to be similar to Donatella Versace’s new handbag philosophy, it was the Palazzo bag, a hold all that could be folded seamlessly into a clutch. The models in a catwalk show wore both its variations. Besides, Emporia Armani had introduced them in appliqué leather, pleated silks and sequins. These fashion handbags were all available in A4 shape.
The new handbag means business. It is lighter, bigger and more fashionable than a regular bag. It can be kept on the lap and it is an easy access to iPads, flat shoes, and show tickets. Most hotshot fashion magazine editors have already made the transition from the clutch to these. The reason cited was that things like lipstick, money and phones were crammed in that pocket sized bag. There is too much technology and too little space. The Wholesale Designer Women Handbags agrees that the big clutch is the new solution and it is fabulous in every way.
Another trend that came prominent in the Milan fashion week was the “male clutch” that was displayed by a few male models in Milan. Despite being fashionable, some critics said that the whole concept was a “retro feminist step.” Coco Chanel adding the chain handle to the bag was to ensure women were hands free. Here accessory is the key and the bag just screams that it is the next best thing happening in the fashion world.